• Tue. Jul 27th, 2021
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PlantX Is Building A Next Level Platform For Consumers To Discover The Best The Plant-Based Industry Has To Offer

ByMichael Berger

Apr 21, 2021

The last few years have been transformational for the alternative meat and plant-based food sector. We attribute a good portion of the growth to an increasing number of people who are shifting their diets away from being dependent on animal proteins. Another growth driver for the industry is related to increased production capacity as brands are working to capitalize on the rising interest in these types of products. 

Going forward, we expect the trend towards alternative meat and plant-based foods to become more significant. When compared to baby boomers, millennials and generation z are much more conscious of the impact their habits have on the environment. Alternative meat and plant-based food products do not pollute the world as much as meat slaughterhouses and we expect to see a steady increase in the number of plant-based food consumers in the near-term.

The COVID-19 pandemic has served as a catalyst for the plant-based market as many consumers have tried to eat healthier. Although the pandemic seems to be one of the biggest risks for the global economy, we believe that climate change is another key issue that needs to be tackled. Under a Joe Biden White House administration, we expect the US to become more focused on reducing our carbon footprint and PlantX is well positioned to be a beneficiary of this. 

In an article that was published at Forbes, sustainability focused products are growing 5.6 times faster than other products and are generating the highest growth in the fast-moving consumer  

Although there are a few well-known alternative meat and plant based food brands, we believe the industry is barely in the first innings of a major growth cycle. We have been working to identify companies that are positioned to capitalize on these trends and believe that our readers need to be aware of the trend. 

PlantX Life Inc. (VEGA.CN) (PLTXF) (WNT1) is a company that we recently started to follow and believe that the business is well positioned to continue to record strong growth. During the last year, the company has recorded an incremental increase in revenue and this is a trend that we are bullish on. 

Currently, there is a limited number of plant-based and alternative meat brands available at the grocery store. Although demand for these products is increasing, there are only a few brands that are scaling the business to level where the products would be available at major grocery chains. PlantX offers consumers a solution to the lack of availability and offers a wide variety of plant-based brands on its platform.

We recently had the opportunity to speak with the PlantX team and are impressed with how the management team has been able to execute on a burgeoning industry. Going forward, we expect PlantX to record strong revenue growth andthe business to become more profitable as it continues to scale. 

PlantX has a diversified portfolio of plant-based offerings and food products. Moreover, consumer demand for the PlantX product line has been steadily growing. When compared to other operators in the sector, we believe the company is trading for a discount and find the risk-reward profile to be favorable at current levels. 

Through a strategy that combined the need for education in plant-based living and eating with co-founder Sean Dollinger’s more than 20 years of experience in e-commerce, PlantX has created an attractive platform for growth and we expect the business to record strong revenue growth on a going forward basis. 

PlantX was formed to be a one-stop-shop for more than 10,000 plant-based products that are shipped across in Canada and the US. The business is executing on a strategy to make a plant-based lifestyle more accessible to consumers and we are favorable on the structure of the business.

According to Dollinger, “PlantX was formed to help people live healthier and happier lives through plant-based living. During the last few years, we have seen a significant increase in the amount of demand for online grocery shopping options like Amazon, Uber Eats, and Instacart.” 

During COVID, online grocery options reported incremental growth and this is a trend that has not slowed down. We believe the pandemic has impacted the way consumers shop for groceries and we are favorable on the trend for businesses like PlantX. 

One of the ways that PlantX has been able to differentiate itself from companies like Amazon and Instacart is by focusing completely on the plant-based market. We find this to be significant since consumers will know that every product on PlantX’s platform is plant-based.

Another way that PlantX has been able to differentiate itself is by focusing on several high-growth plant-based verticals. The company has reported impressive growth for each vertical and we are favorable on the trend. Since inception the company has impressively expanded its product line to include cosmetics, clothing, and a water brand.

PlantX represents a multi-faceted growth opportunity and we are favorable on how the business has advanced since the pandemic. The company has benefited from a shift of consumer preference by offering the option to purchase healthy pre-portioned meals that are delivered each week. (what are these meals? Are they vendors? Is PlantX making them in their own facility?)_Needs more color. 

By changing up the menu every two weeks, PlantX has noticed a substantial increase in the number of customers that order from the platform. We are favorable to the approach the management team has taken as it relates to growing the business and believe that our readers need to be aware of this. 

Another catalyst for growth at PlantX is related to the sale of indoor plants. During the pandemic, we noticed a substantial increase in the number of consumers that are bringing plants indoors to clean the air, provide oxygen, and help ease anxiety. The pandemic served as a major catalyst for growth of the indoor plant industry.  According to AMA, the Global Indoor Plant market is expected to see a growth rate of 10.24% and may see a market size of USD 7.2 Billion by 2025 and we believe that PlantX’s management team has had its finger on the pulse of the market. 

PlantX is led by a management team that has the ability to capitalize on emerging growth markets. The management team is focused on gaining an early mover advantage on high-growth verticals and we are impressed with the team’s ability to position PlantX to be a beneficiary of a changing market landscape. 

According to Meticulous Research, the plant-based food market is expected to be a $74.2 billion market by 2027. The firm expects the vertical to have an 11.9% compounded annual growth rate (CAGR) and we find this to be significant for companies like PlantX

A variety of health and environmental factors played a key role in how consumer preferences shifted from animal-based proteins to plant proteins during the pandemic. Plant-based products are less impactful on the environment and are developed with a smaller dependence on labor. The industry is less likely to be impacted by a staffing shortage since it is less reliant on labor when compared to red meat. 

In 2020, PlantX recorded impressive growth on a variety of key financial metrics and this is a trend that we expect to continue. In December and January, the company generated more than $1 million (CAD) of revenue during each month and we are bullish on the current trend. 

Last year, PlantX raised $11.5 million (CAD) to support the growth of the business and we are bullish on the direction the management team is taking the platform. The company is looking to expand into new markets across the globe and is currently capitalizing on the opportunity in Canada, Israel, and the US. 

Going forward, PlantX is highly focused on expanding its reach and entering new markets. One of the company’s goal is to have flagship stores located in strategic markets. The management team expects this strategy to allow the business to sell products to customers all over the world. We will monitor how the management team is able to execute on this strategy and expect international markets to serve as a key growth driver in the near and long-term. 

Through a series of organic and inorganic growth initiatives, PlantX expects to grow the business and we are favorable on the multi-faceted approach as it relates to achieving this goal. Through forming strategic partnerships, expanding its portfolio of products, and acquiring accretive assets, we expect PlantX to record strong growth on a quarter-over-quarter and will monitor how the story advances from here. 

PlantX was formed to be the digital face of the plant-based community and a one-stop shop for all things plant-based. The business is structured like a grocery store, restaurant, and plant store that are a part of one e-commerce platform. Currently, the company offers more than 10,000 plant-based products on the e-commerce platform and we are favorable to the breadth of the products that are available to consumers.

PlantX also has a prepared meal delivery service that is available in Canada. In the near future, the company expects to launch the service in the US and is well positioned to capture market share in several fast-growing verticals (the plant-based food market, e-commerce, and online food deliveries).

The long-term goal for PlantX is to be an umbrella website for all plant-based brands and products. We are of the opinion that the structure of the platform provides a major advantage as the company does not have to compete with any plant-based brands.

Over the next year, we expect PlantX to record impressive growth as the management team continues to execute on several burgeoning growth verticals. We believe the business represents a differentiated growth opportunity that has substantial potential growth catalysts.

Last year, PlantX completed a go-public transaction on the Canadian Stock Exchange and is an opportunity that we are excited about. We believe that PlantX is well positioned to capitalize on the increasing demand for plant-based products. Due to the structure of the platform, we believe PlantX has de-risked the opportunity and wil monitor how the story advanced from here. 

We believe the plant-based product movement is just getting started and expect the industry to continue to grow at impressive rates. If you are interested in learning more about PlantX, please send an email to support@onthebid.com with the subject “PlantX” to be added to our distribution list and check out http://investor.PlantX.com/ for more information on the company!

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Pursuant to an agreement between StoneBridge Partners LLC and PlantX Life Inc. (VEGA)(PLTXF) we have been hired for a period of 90 days beginning March 22, 2021 and ending June 22, 2021 to publicly disseminate information about (VEGA)(PLTXF) including on the Website and other media including Facebook and Twitter. We are being paid $5,000 per month (VEGA)(PLTXF) for or were paid “0” shares of restricted common shares. We own zero shares of (VEGA)(PLTXF), which we purchased in the open market. We plan to sell the “ZERO” shares of (VEGA)(PLTXF) that we hold during the time the Website and/or Facebook and Twitter Information recommends that investors or visitors to the website purchase without further notice to you. We may buy or sell additional shares of (VEGA)(PLTXF) in the open market at any time, including before, during or after the Website and Information, provide public dissemination of favorable Information.

This press release may include predictions, estimates or other information that might be considered forward-looking within the meaning of applicable securities laws, including statements related to the Company’s ability to support its continued growth and fund the business’ sales and financial goals for at least the remainder of fiscal 2021 with proceeds remaining from its recent offering. While these forward-looking statements represent the Company’s current judgments, they are subject to risks and uncertainties that could cause actual results to differ materially, including risks and uncertainties associated with market conditions. You are cautioned not to place undue reliance on these forward-looking statements, which reflect the opinions of the Company’s management only as of the date of this release. Please keep in mind that the Company is not obligating itself to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events. When used herein, words such as: “potential,” “expect”, “look forward,” “believe,” “dedicated,” “building,” or variations of such words and similar expressions are intended to identify forward-looking statements.

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