Boosh Plant-Based Brands Inc (CSE:VEGI, OTC:VGGIF) has announced it will begin to provide direct access to its expanding portfolio of plant-based brands directly through its website, Booshfood.com, from January 24, 2022.
The company said a primary objective is to constantly expand the ability and ease in which consumers can purchase any one of its 24 stock-keeping units (SKUs), including its frozen line, refrigerated entrees and its newly released and popular shelf-stable plant-based Mac & Cheeze.
The home delivery directly from Booshfood.com will drastically expand its existing e-commerce presence and offer the quickest and easiest platform available to order Boosh, it added.
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“As a celiac, my goal in starting Boosh in 2018 was to create healthy, plant-based, non-GMO, gluten-free heat n’ eat meals that the whole family can truly enjoy after a busy day,” Boosh founder and president Connie Marples said in a statement.
“During the early days I was selling Boosh exclusively through our local home delivery service throughout Greater Vancouver, but it was extremely labor-intensive and not cost-effective for a very small company. Fast forward, because of our infrastructure and the advancement of e-commerce, we’re going to be able to reach consumers at their homes throughout North America. All they’ll have to do is a few clicks on Booshfood.com,” she added.
The company said it first intends to launch its six frozen entrees on its website, as well as its Mac & Cheeze; Nacho and Better Cheddar. In addition, it said it will include the full line of SaltSprings vegetable pates and the Pulse Specialty Kitchen line of plant-based cheeses.
Shortly thereafter, it said it will offer its exceptional line of refrigerated entrees including Sloppy Joe, Chili and Mushroom Gravy.
“Having over 49,000 visitors to Booshfood.com in less than a year of which approximately 40,000 were unique/new visitors is an outstanding accomplishment for our team,” Boosh CEO Jim Pakulis added.
“And the fact that over 99% of our traffic source was organic as opposed to display ads is a tremendous accomplishment. As we reach for our 2022 goal of doubling our unique visits, we recognize the importance to convert our website from a “passive” experience to an “active” one. “Active” being the ability to view and purchase our products, whether you live in Saskatoon, Saskatchewan or Savannah, Georgia.”
The company said that throughout the year and especially over the holiday season, it shares its plant-based food with several charities that help and support the hungry, marginalized or homeless.
This past year, it said it has supported Surrey Food Bank, Vancouver Food Bank, Ontario Food Banks, Mammas for Mammas, Options BC and the Immigrant Link Centre Society.
In early 2022, it intends to include A Better Life Foundation to its list, it added.
Boosh through its wholly-owned subsidiary, Boosh Food, offers high-quality, non-GMO, gluten-free, 100% plant-based nutritional comfort foods.
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